The Disruption Of Digital Distribution in Creative Industry

The most important director of this era, as The Guardian describes him, David Lynch once said, ‘There is an ocean of creativity within every human being’. However, in olden days, only a few had the chance to bring it out and create their own content, be it a film, book, or music album, that reaches masses and earns them fame. And for many others, the content was inaccessible for one or the other reason. But today’s scenario is completely different from yesterday’s. Proving Lynch’s words true, each of us has a chance to give life to our creative thoughts and a medium to relish magnificent works of others from whichever part of the globe. Here, a single entity acts as the medium and offers us the chance and that one is the internet. In 1960s, when the federal government first commissioned the Internet for a robust communication network for their defense forces, they might not expect this technology to bring a tremendous change in the lifestyle of every common man in the world. Three decades laters, the internet slowly evolved as a modern communication system in commercial entities, thereby reaching public for their personal use. By 2017, there were 3.58 billion internet users across the world, accessing valuable information and creative content in various forms on diverse platforms such as mobile phones, desktops, and tablets. The vast use of the internet on digital gadgets created a strong base for Digital Distribution that created a disruption in the creative sectors like filmmaking, publishing, and music. For all those who are not much aware of digital distribution, let us take you through the new way of distributing content.